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Learn Business English phrases with our Phrase of the Week!
Each week, we introduce a new phrase to help you sound more natural and confident in your professional communication.
For extra practice, you can download the flashcards—just scroll down to the bottom of the page.
This Week's Phrase:
PIVOT your STRATEGY
phrase
to change the way your company operates
Our initial marketing plan wasn’t working, so we had to pivot our strategy and focus on social media.
Due to changing consumer preferences, the company pivoted toward a more sustainable business model.
After losing a major client, the team quickly pivoted away from large contracts and focused on smaller deals.
The startup struggled at first, but once they pivoted to a subscription-based model, sales took off.
With new competitors entering the market, we need to pivot our strategy.
Pro Tip:
Use pivot when when talking about a shift in your marketing strategy, business plans, or career changes!
Listen to the example sentences below. Click on each picture to hear the audio.
Let's Chat!
Have you ever had to pivot your approach to something?
Yes, I had to pivot during a big project last year. We were originally going to launch a new product, but suddenly the market shifted, and we had to change our whole strategy. It was a bit stressful, but it ended up being a great move! (Paulo, C1-level learner)
Join the conversation! Share your answer and get it published here.
Learn Business English Phrases: Flashcards
Here are the expressions we've published over the last six weeks. Read the definition, say the phrase out loud, and then flip the card to check your answer!
