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Learn Business English phrases with our Phrase of the Week!
Each week, we introduce a new phrase to help you sound more natural and confident in your professional communication.
For extra practice, you can download the flashcards—just scroll down to the bottom of the page.
This Week's Phrase:
SUPERFICIAL ANALYSIS
phrase
looking at something quickly and not deeply, missing important details
The company made a bad decision because they only did a superficial analysis of the market.
His superficial analysis of the problem led to the wrong solution.
We need a deeper report. This superficial analysis is not enough.
A superficial analysis of customer feedback won’t help us improve.
Listen to the example sentences below. Click on each picture to hear the audio.
Learn more Business English phrases related to research and analysis
Let’s take a look at more Business English expressions related to research and analysis.
Choose the correct option to complete the sentence.
KEY
Let's Chat!
In what situations might a superficial analysis be more useful than a deep analysis?
A superficial analysis is useful when you need to decide quickly. For example, if you have many options and no time, you can check only the most important things. But for big decisions, deep analysis is better. (Sylvia, B1-level learner)
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Flashcards
Here are the expressions we've published over the last five weeks. Read the definition, say the phrase out loud, and then flip the card to check your answer!
